Let There Be Bright: Blonde Ale Vibrance-Boosting Brightening Powder Brings Back Your Lock Luster
WHY YOU’LL LOVE IT
Dull is for doorknobs. When you’re in need of a full-tilt brightness boost, grab this powerful powder. Super easy to “owner operate,” it adds shine and lights up your highlights, paving the way for radiant, baby-soft, flowing locks. Ideal for blonde, gray, white and highlighted hair.
Blonde Ale Vibrance-Boosting Brightening Powder, $30
THE GOOD STUFF
- Ascorbic Acid lifts mineral and hard water deposits, instantly brightening dull strands
- Lemon Powder Extract brings the natural razzle dazzle
- Vitamin B-5 locks in crucial hydration, for added shine and softness
- Parabens, sulfates, phthalates don’t exist in this cruelty-free formula
HOW TO SERVE
After shampooing, pour the entire contents of packet into palm. Add a few drops of water and emulsify into a paste. Work into hair and lather from roots to ends. Leave in up to 5 minutes. Rinse well and condition. Use twice a month.
COCKTAIL HOUR
Follow with Blonde Ale Color-Enhancing Brightening Mask to help replenish dry, thirsty strands and neutralize brassy tones for healthier-looking hair.
WHERE TO BUY
ABOUT DRYBAR
Named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur Magazine and New York Magazine’s Boom Brands of 2013, Drybar is based on the simple concept of focusing on one thing and being the best at it: Blowouts. In addition to 140+ locations throughout the US and Canada, our growing product line (created specifically for the perfect blowout), is sold through Drybar shops, as well as Sephora, Ulta, Nordstrom, Macy’s and Amazon.
For more information about Drybar, please contact
Dana Kaynes | dtuchman@tractenberg.com
