HYDRATION STARTS HERE
Our new Agua Fresca Hydrating Collection features Smart Moisture Technology™, which targets the dry areas of individual strands and provides custom hydration!
Meet Your Rescue Crew
Restore and strengthen for healthier, beautiful hair with Cure Liqueur Collection.
*Shampoo and Conditioner clinically tested and proven.
Meet Your Rescue Crew
Limited-Time 25% Savings
Restore and strengthen for healthier, beautiful hair with Cure Liqueur Collection.
*Shampoo and Conditioner clinically tested and proven.
Glassy. Silky. Shiny.
Meet the newest additions to our Liquid Glass Collection!
Glassy. Silky. Shiny.
Limited-Time 25% Savings
Meet the newest additions to our Liquid Glass Collection!
Cheers to Curls!
Moisturize, strengthen, and define curls and coils with our Gin Twist Collection. Crafted to leave hair soft and manageable without weighing it down!
Cheers to Curls!
Limited-Time 25% Savings
Moisturize, strengthen, and define curls and coils with our Gin Twist Collection. Crafted to leave hair soft and manageable without weighing it down!
A Lil' Root Refresh
Say goodbye to oily roots. Try our fan favorite, Detox Dry Shampoo!
A Lil' Root Refresh
Limited-Time 25% Savings
Say goodbye to oily roots. Try our fan favorite, Detox Dry Shampoo!
Summer On-The-Go Hair Hero
One-Two Punch, our water-activated, 2-in-1 hair wash turns from powder to foam to cleanse and condition with naturally derived ingredients. It's ready to travel and TSA friendly!
Summer On-The-Go Hair Hero
Limited-Time 25% Savings
One-Two Punch, our water-activated, 2-in-1 hair wash turns from powder to foam to cleanse and condition with naturally derived ingredients. It's ready to travel and TSA friendly!
″Adds fullness to fine hair!″
- Lauren B.
Plump it up with Big Swig Thickening Spray - your way to get thicker, fuller-looking and soft, touchable hair!
″Adds fullness to fine hair!″
Limited-Time 25% Savings
Plump it up with Big Swig Thickening Spray - your way to get thicker, fuller-looking and soft, touchable hair!
Learn Something New
